Sunday, July 24, 2011

Il Dolce Freddo

Lygon Street is the heart of the Italian community in Melbourne and hosts many good restaurants. One of its stand outs is a little ice cream shop called Il Dolce Freddo. It serves a fantastic range of gelato from your fruity flavors to your indulgent chocolate. In this picture, there is a scoop of durian and a scoop of Roche.

There is also a decent Thai Restaurant next door called Ying Thai 2. The funny thing is that both shops close on the same days. Maybe because they are complimentary goods, they then to see a trend that if people go for the food they usually finish off with the ice cream. What a good business partnership.

Also this ice cream parlor does not open during winter as it is too cold for people to be eating an ice cream in temperatures below 10 degrees.

However, the down side to this shop is that it keeps raising its prices year after year. Since I just arrived in Melbourne until today,  I believe it has raised its prices by more than 25%. That is definitely more than inflation. And the amazing thing is that they still have a lot customers.

The owner sure knows his economics and is taking every step to capitalize on it. Kudos to him.